Since its introduction in 2003 by Wings Corporation, Mi Sedaap has swiftly become a household name in Indonesia, cherished for its superior quality and rich flavors. As an export brand, Mi Sedaap has proudly extended its reach and achieved the distinction of being the number one instant noodle brand in Malaysia. At Mi Sedaap, our unwavering commitment to excellence ensures that every packet delivers an authentic taste of Asian cuisine. Explore the delightful world of Mi Sedaap, where tradition meets innovation, and where quality is our promise. Enjoy quick, convenient, and delightful meal solutions that bring the heart of Indonesian cuisine to your table.
Our Beginnings
Mi Sedaap is a beloved brand of instant noodles under PT Sayap Mas Utama, which was established in 1972. As part of the Wings Group, a prominent and respected household name in Indonesia, PT Sayap Mas Utama has been committed to providing high-quality and affordable products to consumers.
Launch of Mi Sedaap
The brand's name comes from the Indonesian words MI, which means noodles, and SEDAAP, which means delicious. Mi Sedaap instant noodles were first introduced to the Indonesian market in 2003. A year later, in 2004, they were launched in Malaysia, where Mi Sedaap quickly became the country's number one instant noodle brand. From the beginning, our goal has been to create a product that combines convenience with exceptional taste. Mi Sedaap rapidly gained popularity thanks to its delicious flavors and innovative approach to instant noodles.
Our Range of Flavors
Mi Sedaap Original Mi Goreng
Our classic fried noodles with a perfect blend of savory and sweet.
Mi Sedaap Curry
Chicken curry flavor that’s rich and aromatic.
Mi Sedaap Vegetable
A noodle variant inspired by the traditional Indonesian soto soup, featuring a unique blend of spices.
Mi Sedaap Chicken Onion
Chicken and onion flavor that’s both comforting and flavorful.
Mi Sedaap Korean Selection
Korean Spicy Chicken & Korean Spicy Soup, spicy and tangy variant that brings the heat.
Quality and Innovation
At Mi Sedaap, we are dedicated to maintaining the highest standards of quality. We only use the finest ingredients to ensure that every bite is a delightful experience. Our innovative seasoning blends set us apart and keep our customers coming back for more.
Global Expansion: Bringing Mi Sedaap to the USA
Over the years, Mi Sedaap has expanded beyond Indonesia, bringing our delicious noodles to international markets. We are proud to share our flavors with customers in countries across Asia, Middle East, Europe,and North America. Our global reach is a testament to the universal appeal of our products and our commitment to delivering quality and taste.
The introduction of Mi Sedaap to the US market marks an exciting chapter in the brand's history. American consumers can now enjoy the same delightful flavors that has made Mi Sedaap a beloved brand in Indonesia. Whether it's the classic Mi Goreng, the spicy Korean-inspired flavors, or the savory Soto, Mi Sedaap offers something for everyone.
We are proud of our heritage and continue to innovate and expand our product line. Our mission is to provide convenient and delicious meals that bring joy and satisfaction to our customers' lives. Whether you’re a student, a busy professional, or simply someone who loves great-tasting noodles, Mi Sedaap is here to make your mealtime special!